My Work at Aurora WDC

On February 3rd, 1995 – my 25th birthday – I founded the competitive intelligence consulting and research firm, Aurora WDC, in the 12 feet on the eastern side of my mother’s beauty salon in Chetek, Wisconsin.

Since then, Aurora has gone on to become the research and analysis bureau of choice for a broad array of clientele around the world as well as a leading think tank on CI apparatus, process, design and success factors. My work specifically centers on how to use CI more effectively to help everyone in the organization become a virtual member of the competitive intelligence team.

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